UI/UX Designer Lead

• Applied design thinking methodology to understand user challenges and needs, leading to effective user experience design.
• Coordinated and delegated tasks among two team members to ensure content completion for each application page.
• Processed How-Might-We Questions from empathy and journey maps into feature categories.
• Designed application wireframes, low-fidelity, and high-fidelity prototypes, creating an interactive prototype encompassing all features.
• Conducted usability testing using tools like Maze, employing feedback capture matrix and System Usability Scale (SUS) scoring, achieving an SUS score of 86.66, indicating high usability, intuitiveness, and effectiveness.

Visual Identity Designer

• Created the logo for the MySalak application, ensuring a cohesive visual identity across all platforms.
• Developed a color scheme and typography system that aligns with the applications theme, enhancing visual consistency and user experience.

Video Editor

• Conceptualized video content to explain the applications features within a 2-minute timeframe.
• Collaborated with team members to write and refine the video script.
• Edited the MySalak application video.